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Groundswell: Winning in a World Transformed by Social Technologies in the DeltaV Bookstore
Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li and Josh Bernoff is now available in the DeltaV Bookstore.
Corporate executives are struggling with a new trend: people using online social technologies to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it's unstoppable, it affects every industry and it's utterly foreign to the powerful companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to turn this threat into an opportunity.
Groundswell is excellent “pre-reading” material if you're attending Jim Cahill and Deb Franke's 2008 Emerson Exchange presentation in Washington DC this fall.
